What is organic traffic?

Organic traffic refers to the number of website visitors that come from unpaid search engine results, as opposed to paid results. This type of traffic is an excellent way to grow your online business, particularly for long-term success.

To boost it, you’ll need to thoroughly examine your SEO and its various components.

To increase your website’s organic search traffic, you need to achieve high organic rankings in search engine results on sites like Google, Bing, and Yahoo. This can be done through search engine optimization (SEO).

The other type of search traffic is paid search traffic, which comes from pay-per-click (PPC) ads on the results page.

In addition to search traffic, websites can also attract the following types of traffic:

• Direct traffic:  Visits that come directly from entering the URL in the browser’s search bar.

• Referral traffic: Visits that come through links on other websites.

• Social traffic: Traffic that comes from posts on social media sites, both organic and paid.

These categories of website traffic are typically tracked using website analytics tools such as Google Analytics.

Organic vs. Paid Traffic Value

A major difference between organic and paid traffic lies in the cost. Paid search campaigns can be very expensive, with some highly competitive keywords costing hundreds of dollars per click. This can quickly lead to a high cost for a relatively small number of clicks.

In contrast, organic traffic can generate a large volume of clicks without incurring direct costs.

Best free organic traffic generator

No need to buy website traffic.

ShyGnome provides a free, genuine and fast way to increase your traffic organically.

Sit back and enjoy as visitors come to your site from all around the world.

Improve your metrics and gain visibility with scalable, on-demand hits to your site.

Organic traffic with ShyGnome: (A step-by-step guide)

How ShyGnome improves organic traffic for online businesses

How to increase organic traffic

To boost your traffic organically, you need a consistent SEO strategy and adherence to SEO best practices.

Here are four key areas to focus on to improve your rankings and attract more organic traffic to your website:

1. Keyword research: Identify and analyze search queries that people use to find relevant content.

2. Content creation and optimization: Develop high-quality, relevant content that is optimized to rank well in search engines.

3. Technical SEO: Optimize the technical aspects of your website to help search engines crawl and index your site.

4. Link building: Acquire high-quality backlinks to enhance your site’s authority and visibility.

By using SEO to target the search terms your audience uses on Google, you can reach them precisely when they’re looking for something specific, without paying for each click.

Steps to increase organic traffic

Here are three specific steps you can take today to start increasing your organic traffic:

1. Audit your website for technical issues

Ensure Google can easily crawl and index your website’s content by checking your site’s technical foundation.

You can quickly do these using tools like Semrush’s Site Audit tool.

2. Find keywords to drive your SEO strategy

Conduct keyword research to identify topics that will drive more organic traffic to your website.

Build a keyword list and create optimized content to target those keywords. When selecting keywords, consider the following metrics:

• Volume: The average monthly search volume of the keyword.

• KD %: Keyword difficulty, which measures how challenging it is to rank for the keyword on a scale from 0 to 100.

• Intent: The search intent behind the keyword, indicating what type of content people expect to find.

Aim to find the right combination of high search volume and lower keyword difficulty, and create content that satisfies the searcher’s intent.

3. Set up a Google business profile (if applicable)

If your business interacts with customers in person, having a Google Business Profile can be highly beneficial.

It is a crucial step in local SEO, enabling your business to appear in local search results, such as the Google Map Pack. Setting up a Google Business Profile is quick and straightforward.

Detailed Steps

Step 1: Audit your website for technical issues

Google needs to be able to quickly and easily crawl and index your website’s content. This involves ensuring your site’s technical foundation is solid, which you can check in a few minutes using tools like Semrush’s Site Audit tool.

Step 2: Find keywords to drive your SEO strategy

Keyword research helps you identify topics to write about and publish on your website, driving more traffic organically. Build a keyword list and create optimized content targeting those keywords.

When choosing keywords, consider volume, keyword difficulty, and search intent. Aim to target keywords with high search volume and lower difficulty, using content that meets the searcher’s expectations.

Once you have identified target keywords aligned with your business goals, create content that addresses the search intent and provides value to readers.

High-quality content can help you establish authority in your niche, earn backlinks, and build trust with your audience, ultimately leading to more conversions.

Tips:

• Use plenty of internal links to guide visitors to your key pages.

• Analyse your top-performing pages for new optimization opportunities to improve their rankings.

How to check organic traffic

You can effectively monitor the traffic for both your own site and other sites.

1. Your own site:

• Google Analytics: Provides detailed traffic statistics for your website.

• Google Search Console: Offers insights into your site’s search performance.

Note: These tools allow you to monitor organic traffic only for a verified property—a website you own or manage.

2. Other Sites:

Semrush’s Organic Research Tool: Enables you to view the traffic for any website, including those of your competitors.

Check organic traffic with Google Analytics

1. Set up Google Analytics:

• Sign up for a Google Analytics account.

• Add your website as a property.

• Install the tracking code on your website.

2. Access Organic Traffic Data:

• Log in to Google Analytics.

• Navigate to “Acquisition” in the left-hand sidebar.

• Click on All Traffic > “Channels”.

• Select “Organic Search” to view detailed organic traffic data.

Check organic traffic with Google Search Console

1. Set up Google Search Console:

• Sign up for a Google Search Console account.

• Add and verify your website as a property.

2. Access organic traffic data:

• Log in to Google Search Console.

• Navigate to the “Performance” section. Here, you can view search performance data, including total clicks, impressions, average click-through rate (CTR), and average position for organic search traffic.

Check organic traffic with Semrush’s Organic Research Tool

1. Set Up Semrush:

• Sign up for a Semrush account.

• Choose an appropriate plan based on your needs.

2. Access Organic Traffic Data:

• Log in to Semrush.

• Navigate to the “Organic Research” tool, found under the “Domain Analytics” section.

• Enter the domain name of the website you want to analyze.

• View detailed organic traffic metrics, including top organic keywords, positions, traffic volume, and competitors.

Conclusion

In conclusion, using a free organic traffic generator like ShyGnome can significantly enhance your site’s visitor numbers and visibility without direct costs.

Also, focusing on key aspects of SEO, including keyword research, content optimization, technical SEO, and link building, you can further boost your organic traffic. Together, these strategies and tools can improve your site’s search engine rankings, increase engagement metrics, and support long-term growth for your online presence.